Increasing Organic Traffic Over
320% Without Creating Content

A study showed that 78% of “local” Google searches resulted in offline purchases.

In other words, if you own a local business, capturing Google searches = more customers.

In this post, I’m going to break down the exact “local SEO” tactics we used to help Dr Smood increase local keyword rankings and organic traffic by over 320% in just 9 months’ time.

We focused our efforts on a few key areas:

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[card-header]Mobile usability[/card-header]
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When people are searching for “cafes”, they are generally on the go, in the moment. These pages had to render fast and clean on mobile devices.
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[card-header]Page titles[/card-header]
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Set up a standard naming convention:

Location Main Keyword – Secondary Keywords – Brand

For example:

Wynwood Organic Cafe – Juice, Food & Coffee Shop – Dr Smood

We then used citation page titles to capture other keyword searches.

Yelp:

Dr Smood – Wynwood Juice Bar (since changed)

Google My Business:

Dr Smood – Wynwood Coffee Shop (since changed)

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